Read our latest News/Blog posts below.
What is a landing page... this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as e-books, etc.
Facebook provides businesses with another way to interact with their customers or clients in addition to adding value.
In this blog post we would like to share our thoughts on what we are most likely going to see happen in the Customer Experience Management (CXM) market in 2012.
Apple today announced iBooks 2 for iPad, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging, and truly interactive. iBooks textbooks offer iPad users gorgeous, full-screen textbooks with interactive animations, diagrams, photos, videos, and unrivaled navigation.
Have you seen those crazy looking black and white checkered boxes lately? They are not just in the Sunday paper, mail inserts, or at stores for fun. They are called QR Codes and they are the next generation of online advertising. These little boxes connect the consumer from a Point of Purchase directly to the product’s website in seconds. A Point of Purchase is a form of signage in a store that draws the consumer to a particular product and gets them interested. The signage may have information about the product, but lately they can also have a code on them.
Find your peeps . What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear about who it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out. There are specific tools you can use to easily find and interact with your target market. Two of my favorites for Twitter are wefollow.com and search.twitter.com.
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socialising in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities.
Web directories have been around since the beginning of the World Wide Web in the early 1990's and are still recognised as an important channel for advertising businesses online.
People often get web directories and search engines mixed up. The difference between a search engine like Google and web directories is that Google uses a web crawler to automatically index websites to show up in SERPs (Search Engine Results Pages), while a web directory organises links under various categories and sub-categories.
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